Count characters and stay inside platform limits.
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Without spaces
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A social post of 240 characters.
It fits a 280-character limit with 40 to spare, but exceeds a 160-character SMS by 80.
Usually yes on social platforms and in SMS. The tool shows both totals so you can check either rule.
Many emoji are made of several code units, so platforms may count one emoji as two characters. Treat emoji-heavy text as slightly longer than it looks.
SMS is 160 characters, a meta description is about 155 to 160, and most short-post platforms allow around 280.
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